Julie George is the international best-selling author of Million Dollar Host and co-author of Hospitable Hosts, two industry-defining books that reveal the blueprint behind her explosive success in the Short Term Rental (STR) market. From humble beginnings in Australia, Julie built a powerhouse property management business that grew to 130 properties and generated over $8 million in revenue within just three years. Her books have become essential reading for entrepreneurs across the globe seeking to enter—or scale within—the booming STR industry.
Recognized as one of the world’s leading experts in short-term rentals, Julie has carved out a reputation as a visionary businesswoman, mentor, and thought leader. She serves as a judge for the prestigious Shortyz Awards, is a shareholder and advisor to several major hospitality companies, and frequently collaborates with brands shaping the future of travel and accommodation. Her insights have been featured in leading podcasts, newspapers, magazines, and television broadcasts worldwide.
Julie’s influence stretches far beyond her personal business achievements. She is a highly sought-after international speaker who captivates audiences with her candid, inspiring, and practical presentations. Her speaking engagements span global conferences, masterminds, and industry summits where she delivers actionable strategies on how to grow, automate, and dominate in the STR space.
As a mentor and consultant, Julie empowers aspiring hosts and seasoned professionals alike to take control of their business success. Her core message? Work on your business, not in it. Through personalized coaching, strategic consulting, and industry partnerships, she helps others build scalable, profitable STR businesses that offer financial freedom and lifestyle flexibility.
From starting with one property to becoming one of the most influential voices in the short-term rental industry, Julie George’s journey is the ultimate masterclass in entrepreneurship, innovation, and scaling success with intention. Whether you're just starting out or ready to level up, Julie brings the wisdom, energy, and expertise to help you turn vision into results.