Kerry Fitzgibbon is a globally sought-after Facebook marketing strategist who’s spent the last 13 years helping businesses master the art—and science—of social media advertising. With a career rooted in over two decades of marketing and communications, including a background as a TV journalist and radio host, Kerry brings a powerful mix of media savvy and cutting-edge digital strategy to every stage she steps on. Her no-fluff, results-focused approach has earned her a reputation as one of the most dynamic voices in the Facebook marketing space today.
Known for her unstoppable energy, Kerry is passionate, tenacious, and not one to be underestimated. A seasoned marathon runner—eight races and counting with a personal best of 3 hours and 21 minutes—she channels the same discipline and endurance into her business ventures. One of those ventures is her own sportswear label, Marathon Girl, which proudly proclaims, “Never mess with a woman who runs 42km just for fun”—a motto she proudly promotes using, of course, the very Facebook strategies she teaches.
Kerry’s superpower lies in helping business owners generate hot leads, boost conversions, and radically slash their marketing costs—often with just 20 minutes a day on Facebook. Her step-by-step system has helped entrepreneurs around the world double opt-in rates, increase sales up to 15-fold, and reduce ad spend by as much as 90%. She’s on a mission to show the world that Facebook marketing doesn’t have to be complicated or expensive—it just has to be done right.
Most businesses are still doing Facebook marketing the old way—and it’s costing them. Kerry is on a mission to change that. Her programs reveal exactly why Facebook leads outperform Google leads by 3 to 1, and how to harness the full potential of the world’s most powerful ad platform. With a proven framework that makes implementation simple and effective, she equips her audiences with everything they need to create rapid results—without spending endless hours online.
When she’s not helping businesses dominate their niche on Facebook, Kerry is hanging out with her two beautiful kids, Teaghan and Kaeleb, or expanding her impressive shoe collection (current PB: 47 pairs!). Whether on stage, online, or running the streets of her latest marathon course, Kerry Fitzgibbon shows up with purpose, passion, and a playbook that actually works.